

Built Wild® Extreme Durability Testing
On the proving grounds. In test labs. In the harshest real-world conditions. The 2023 Bronco® SUV has weathered thousands of miles.

The Capability to Deliver
Its Terrain Management System™ features G.O.A.T. Modes® (Goes Over Any Type of Terrain).
Your Path Starts Here
Attend a once-in-a-lifetime off-roading experience. Designed for all skill levels, you'll learn to harness your Bronco with the pros.

Exterior

Standard Two-Door Roof
Carbonized Gray Molded-in-Color (MIC). Rear-window defroster, washer and a storage bag for front-row roof panels come standard.
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Ford is committed to the preservation of the environment and treading lightly.

Four-Door Soft-Top Roof
Standard black soft top features innovative accessibility to the rear cargo area.
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Three New Colors
The palette for 2023 gets a beautiful and bold update, including one modern version of a color from the original 1966 original Bronco®.

Azure Gray
The only thing subtle about the Ford Bronco® might be this dusty new tone. But don't let the calm coloration fool you, underneath is the power and performance of a modern-day SUV.

Yellowstone
Capturing the warmth of a western sunset, this iconic new color fills you with a sense of adventure as you make your way across any trail.

Robin's Egg Blue
This fresh interpretation of an original 1966 Bronco® color makes a bold, stylish statement. The white accent striping with knock-out script adds to its retro-style look.
Late availability for Heritage Limited.
Interior

Two-Door Ford Bronco® Interior
Comfortable seating for up to four with 99 cu. ft. of passenger volume.
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Four-Door Ford Bronco® Interior
Get 103.7 cu. ft. of passenger volume with the hardtop or 108.2 cu. ft. with the soft top.
That's enough room to sleep two comfortably inside.
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Removal of doors for off-road use only.
Off-Roading

Built Ford Tough®, Built Wild®
Innovative design and technology. Extreme durability testing. Real-world capability. It's in the DNA of every Bronco® SUV. All for those who live, work and play outdoors.
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Over, Around or Through. It's Up to You.
A solid, ground-gripping 4x4 powertrain and Terrain Management System™. Radical approach, break-over and departure angles. All working together to help you venture out as far as you want.
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Ford Bronco® Interior Water Management
As any off-roader would tell you: "If the mud ain't flyin' - you ain't tryin'!" That's why Bronco is designed for easy cleanup.

Rubberized Floor Mats With Drain Plugs
Easily wash out dirt and debris with a simple garden hose - you don't even have to remove the carpet! Standard on Black Diamond®, Badlands®, Everglades™, Raptor® and Heritage Limited models.
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Marine-Grade Vinyl Seats
Bronco® was designed for getting dirty, that includes the interior. This mildew-resistant material stands up to water and is easily cleaned. Standard on Black Diamond®,Badlands®,Raptor® and Everglades™ models.
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Sealed Switches
Easy to clean and weather-resistant, they easily stand up to the harsh elements of hard-core off-roading.
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Alan Jay Ford of Wauchula
1031 US Highway 17 N.
Wauchula, FL 33873
- Sales: 863-773-3992